Take back control of your tech decisions, without becoming an expert or risking a costly mistake.
A piece of software that's slowing you down, a quote for thousands you have to sign without being able to judge it, a project that's been dragging on for months, and no one neutral to tell you what's actually worth it. That's what I'm here for.
I'm the one who answers, personally.
A 30-minute chat, free and no strings attached.
I share tech in plain English on LinkedIn, where more than 21,000 people follow me.
I don't resell any software, and I take no commission on what you buy.
My only product is my honest opinion. Sometimes the best advice I can give you is to buy nothing at all. Try finding a vendor who'll tell you that.
The reality
You're making tech decisions you can't judge
It's 8pm, the office is empty, and on your screen, a €25,000 quote to overhaul your system. The vendor sounded confident, but you have no way of knowing whether the price is fair, whether the tool is right, or whether you even need it. No IT director, no technical right-hand, no one to call. So you stare at the quote, and you hesitate.
Either you sign with your fingers crossed, or you put it off again and the problem stays. Every time, it's your time, your energy and your cash flow that take the hit. And you're right to be wary, because you've probably been there already: a turnkey project, sold to you, that never matched what you actually needed.
And deep down, how much is it already costing you? The project that keeps dragging, the tool nobody uses, the hours lost every week. Nobody puts a number on it, but you pay for it all the same.
The real question
You don't have a tech problem. You have an advice problem.
Most projects that go off the rails have the same root cause: someone sold you a solution before understanding your problem. I do the opposite. I start from your business, I dig for what's actually hurting, and I tell you the truth, even when it doesn't serve me.
Picture the next quote that lands on your desk. This time, in ten minutes you know what it's worth and whether you even need it. You decide, with a clear head.
What I do
From advice to execution, based on your real need
I meet you where you are, from advice that helps you decide, all the way to execution, depending on your need. Where most people stop at a nice slide deck, I can get my hands dirty. And if I do, it's because you want me to, never because it's in my interest: my advice never depends on who does the work.
I put your tech in plain English, and you finally understand what you're deciding on.
Cost, return, timeline. You know what it'll bring before you spend a cent.
No software to sell you, no commission at stake, just what's good for your business.
This is for you if you want to make informed calls on your tech without spending your evenings on it. It's not for you if you just want someone to build what you ask for, without ever challenging the need.
How I think
The kind of question I dig into before you spend
A custom CRM at 80k, or a tool at 2k?
Start from the real need, not the stated request. Often, three features out of twenty are enough, and the €2k tool already covers them.
A website at 20k, or local visibility?
Challenge the request before pricing anything at all. Sometimes the problem isn't the website, it's that nobody finds it.
Three devs to hire, or a process to fix?
Look at the real bottleneck before growing the payroll. A broken process doesn't get fixed by hiring.
I won't promise you a result before I know your business. But here's exactly how I think.
What people say
Don't take my word for it
Beyond his technical skills, he knows how to challenge existing processes constructively. He doesn't just execute, he digs into the context, the stakes and the business goals, and turns constraints into concrete solutions.
Excellent communication and teamwork skills. His proactive approach and his constant drive to learn and improve inspire those around him. I recommend him wholeheartedly.
The sharpness of his input and the way he advised me got me off to the best possible start. He pinpoints exactly what to work on. I recommend him 100%.
I immediately recognized his people skills, his professional rigour and his sense of communication, which isn't always a given when you work with developers.
These, and ten more, are all on my LinkedIn profile.
How it works
A simple, four-step method
We start with the business
The context, the stakes, the real constraint, before any tech.
Diagnosis
The real problem, clearly laid out and prioritized.
A costed recommendation
Cost, return, timeline. Enough to decide with confidence.
We act on it, if you want
Building it, steering the project, or training your teams, whatever helps most.
A bad tech choice can cost a small business €50,000 to €100,000. The right starting point costs a fraction of that.
Tech Flash Audit. A low-commitment way to get started, because at this stage you're paying for a decision, not a commitment.
- A conversation to understand your business and your situation
- A clear diagnosis of where your tech stands
- Your top 3 priorities, costed: where to put your next tech euro, and where not to
- Delivered within 48 hours
Honest analysis, guaranteed. If I don't think you need me, I'll say so, and the conversation stops there.
You only pay afterwards. You settle the Audit once you have the findings in hand. If the diagnosis is no use to you, you owe me nothing.
We always start with a free 30 minutes, to understand your situation. If you mainly want to get clarity, the Tech Flash Audit is the ideal starting point. But if you come in with a specific problem or a project already in mind, we can scope a tailored engagement right away.
One-off advice, ongoing support, running a project or training your teams, either way we do what serves your need, never the other way around.
Who I am
Why I do this
Before I started this, one thing drove me crazy: I kept watching business owners get taken for a ride on their tech projects. A €30,000 piece of software that ends up unused, a vendor you pay again with every bug, for a result that never quite matches what you asked for. Our industry is full of that waste, and it's always the same people who pay the price.
I come from development, but I never settled for it. I've kept learning relentlessly, talked with countless people in the field, built, audited, dug deep to understand what separates a successful project from a mess. Because good tech doesn't happen by accident, and genuinely good developers are rarer than people think. But for a business owner, the hardest part isn't building the solution. It's knowing which one to choose, who to trust with it, and what it should cost.
Today, after that journey, I want one thing: to put all of it to work on more projects, and help as many business owners as I can move forward without getting taken for a ride.
Whether you have a seasoned tech team or no one in-house, there comes a point where a tough call has to be made, and an outside, unbiased opinion changes everything. That's what I bring, a trusted outside perspective, on your side, that you can call on when you need it. And if the right move is to hire or grow your team, I'll tell you, and I'll help you do it well.
Your questions
What you're probably wondering
Can't I just handle it in-house?
You can try. But the real question isn't whether you CAN, it's whether you SHOULD spend your time on it, and whether you have the perspective to challenge what you're being sold. That's exactly what I bring, without you having to become the expert.
Why you, rather than a regular vendor? And what if I already have one?
Your vendor has a product to sell, their interest is getting you to buy it. I resell nothing and take no commission, so my only interest is you making the right call. And if you already have a vendor, all the better: I'm not here to replace anyone, I help you decide better with them.
I don't know anything about tech, will I be lost?
That's the whole point. My job is to speak your language, not mine. If you leave a conversation with me without understanding everything, I've done my job badly.
Isn't tech consulting just for big companies?
Actually, no. Having devs in-house doesn't mean having the right perspective on every call, they're in the day-to-day, with their own habits and preferences. On a big decision, an outside, neutral opinion changes things, even in a solid team. And it costs the price of a decision, not another salary.
€1,200, and what if it leads nowhere?
We always start with the free 30 minutes, so you pay nothing before you know it's worth it. And at €1,200, what you put on the table next is the cost of a decision, not the cost of a €50,000 mistake. And you only settle the Audit after the findings: if it's no use to you, you owe me nothing.
Want to talk?
Let's take 30 minutes, free of charge
You tell me your situation, and I'll tell you honestly whether I can help. If I can't, I'll say so, and you'll have lost nothing. Every month you spend with the wrong tool or the wrong vendor, that's the one that really costs you.
It's me you'll be talking to, not a salesperson.
I work solo, so I take on a limited number of cases at a time, to stay genuinely hands-on.
Or reach me directly, whichever way suits you best.
Not for you, but a business owner you know is struggling with their tech? Tell them about me, or just point them to yohannherbet.com. It could save them a costly mistake.