Take back control of your tech decisions, without becoming an expert or risking the wrong call.
A piece of software that's slowing you down, a quote worth thousands you have to sign without being able to judge it, a project that's been dragging on for months, and no one neutral to tell you what's actually worth the money. That's what I'm here for.
I'll be the one replying to you, personally.
A 30-minute chat, free and no strings attached.
I talk about tech in plain English on LinkedIn, where more than 21,000 people follow me.
I don't resell any software, and I take no commission on what you buy.
My only product is my honest opinion. Sometimes the best advice I can give you is to buy nothing at all. Try finding a provider who'll tell you that.
The reality
You're deciding alone, on things you don't fully understand
It's 8pm, the office is empty, and on your screen, a €25,000 quote to overhaul your system. The provider sounded confident, but you have no way of knowing whether the price is fair, whether the tool is right, or whether you even need it. No one neutral to call, no one without a stake in the answer. So you stare at the quote, and you hesitate.
Either you sign with your fingers crossed, or you put it off again and the problem doesn't go away. Every time, it's your time, your energy and your cash flow that take the hit. And you're right to be wary, because you've probably been there already: a turnkey project, sold to you, that never matched what you actually needed.
And deep down, how much is it already costing you? The project that keeps dragging on, the tool nobody uses, the hours lost every week. Nobody puts a number on it, but you pay for it all the same.
The real question
You don't have a tech problem. You have an advice problem.
Most projects that go off the rails have the same root cause: someone sold you a solution before understanding your problem. I do the opposite. I start with your business, I dig into what's really costing you money, and I tell you the truth, even when it doesn't benefit me.
Picture the next quote that lands on your desk. This time, in ten minutes you know what it's worth and whether you even need it. You decide, with a clear head.
What I do
From advice to execution, based on what you actually need
I meet you where you are, from advice that helps you decide all the way through to execution, depending on what you need. Where most people stop at a nice slide deck, I can roll up my sleeves and help you build it. And if I do, it's because you want me to, never because it's in my interest: my advice never depends on who does the work.
I put your tech in plain English, and you finally understand what you're deciding on.
Cost, return, timeline. You know what it'll deliver before you spend a euro.
No software to sell you, no commission at stake, just what's good for your business.
This is for you if you want to make informed decisions about your tech without spending your evenings on it. It's not for you if all you want is an order-taker to code whatever you ask for, without ever questioning whether it's needed.
How I think
The kind of angle I explore before any money is spent
A custom CRM at 80k, or a tool at 2k?
Start from the real need, not the stated request. Often, three features out of twenty are enough, and the €2k tool already covers them.
A website at 20k, or local visibility?
Challenge the request before pricing anything at all. Sometimes the problem isn't the website, it's that nobody finds it.
Three devs to hire, or a process to fix?
Look at the real bottleneck before growing the payroll. A broken process doesn't get fixed by hiring.
I make no promises before I understand your business. But here's exactly how I think.
What people say
Don't take my word for it
Beyond his technical skills, he knows how to challenge existing processes constructively. He doesn't just execute, he digs into the context, the stakes and the business goals, and turns constraints into concrete solutions.
Excellent communication and teamwork skills. His proactive approach and his constant drive to learn and improve inspire those around him. I recommend him wholeheartedly.
The relevance of his feedback and the way he advised me got me off to the best possible start. He pinpoints exactly what to work on. I recommend him 100%.
I immediately recognised his people skills, his professional rigour and his ability to communicate, which isn't always a given when you work with developers.
You can check these, and eleven more, on my LinkedIn profile.
How it works
A simple, four-step method
We listen to the business first
The context, the stakes, the real constraint, before any tech.
Diagnosis
The real problem, clearly laid out and prioritized.
A costed recommendation
Cost, return, timeline. Enough to decide with confidence.
We put it into action, if you decide to
Building it, steering the project, or training your teams, whatever helps most.
A bad tech choice can mean €50,000 to €100,000 straight down the drain. The right starting point costs a fraction of that.
Where you start depends on where you are. What doesn't change is having a CTO by your side who also speaks your language.
You know something isn't working, but you can't say what. We look at your situation together, and you leave with enough to decide.
The Tech Flash Audit
- A conversation to understand your business and your situation
- A clear diagnosis of where your tech stands
- Your top 3 priorities, each with a price tag: where to spend your next tech euro, and where not to
- Delivered within 48 hours
Tech subjects aren't projects you finish, they're decisions that keep coming back. In practice, it just means you have me on hand.
Ongoing support
- Someone to put the question to at the moment it comes up
- Your tech decisions prepared and weighed up with you
- Your teams and providers kept on track, without you having to translate
- The volume adjusts to what your business actually needs
You come in with a problem you've already identified, or a project in mind. We skip the diagnosis and scope it directly.
A targeted engagement
- A quote or a provider to assess before you sign
- A tech hire to get right
- A project going off the rails to take back in hand
- A team to train, on AI or on how they work
Just a few examples. The tech questions a business runs into don't fit in a list.
Honest analysis, guaranteed. If I don't think you need me, I'll say so, and the conversation stops there.
We always start with a free 30-minute chat. You get to see how I think through your situation, live. You'll know exactly how I work before spending a euro.
Who I am
Why I do this
Before I started this, there was one thing I found sickening: I kept watching business owners get taken for a ride on their tech projects. A €30,000 piece of software that ends up unused, a provider you pay again every time there's a bug, for a result that never quite matches what you asked for. Our industry is full of that waste, and it's always the same people who pay the price.
I come from development, but I never settled for it. I've kept learning relentlessly, talked to some of the best in the field, built, audited, dug deep to understand what separates a successful project from a mess. Because good tech doesn't happen by accident, and genuinely good developers are rarer than people think. But for a business owner, the hardest part isn't building the solution. It's knowing which one to choose, who to trust with it, and what it should cost.
Today, after that journey, I want one thing: to put all of it to work on more projects, and help as many business owners as I can move forward with their tech without nasty surprises.
Whether you have a seasoned tech team or no one in-house, there comes a point where a tough call has to be made, and an outside, unbiased opinion changes everything. That's what I bring: a trusted outside perspective, on your side, that you can call on when you need it. And if the right move is to hire or grow your team, I'll tell you, and I'll help you do it well.
Your questions
What you're probably wondering
Can't I just handle it in-house?
You can try. But the real question isn't whether you CAN, it's whether you SHOULD spend your time on it, and whether you have the perspective to challenge what you're being sold. That's exactly what I bring, without you having to become the expert.
Why you, rather than my current provider? And what if I already have one?
Your provider makes a living from what they build. That's not a criticism, it's their job, but it does shape what they suggest. I resell no software and take no commission, so I have no vendor to push. And if you already have a provider, all the better: I'm not here to replace anyone, I'm here to help you make better decisions with them.
I don't know anything about tech, will I be lost?
That's the whole point. My job is to speak your language, not mine. If you leave a conversation with me without understanding everything, I haven't done my job properly.
Isn't tech consulting just for big companies?
Actually, no. Having devs in-house doesn't mean having the right perspective on every decision. They're in the day-to-day, with their own habits and preferences. On a big decision, an outside, neutral opinion changes things, even in a solid team. And it costs the price of a decision, not another salary.
What if I pay €1,200 and it leads nowhere?
You don't walk away with a diagnosis, you walk away with a plan: your top 3 priorities, in order, each with a price tag. Enough to decide what to tackle, in what order, and for how much, whether you take it further with me or not. And if the answer turns out to be "don't do it", that alone will have saved you far more than €1,200. It's the cost of a decision, not the cost of a €50,000 mistake.
Want to talk?
Let's take 30 minutes, free of charge
You tell me about your situation, and I'll tell you honestly whether I can help. If I can't, I'll say so, and you've lost nothing. It's every month spent with the wrong tool or the wrong provider that really costs you.
It's me you'll be talking to, not a salesperson.
I work solo, so I take on a limited number of clients at a time, to stay genuinely hands-on.
Or reach me directly, whichever way suits you best.
Not for you, but know a business owner who's struggling with tech? Just point them to yohannherbet.com. It could save them a five-figure mistake.